THE WIGGLES CAMPAIGN

Sponsoring The Wiggles, Australia's top kids' program, has been a major PR opportunity. However, it comes with challenges, like their strict style guidelines and detailed review process.

As a graphic designer, clear communication is key of problem solving. Involving The Wiggles' team early allows for detailed briefings and iterative feedback. Flexibility and compromise are crucial to meet their requirements while maintaining brand identity.

Taking a proactive and collaborative approach helped me overcome these challenges and ensure successful outcomes. This experience taught me how to work with established external brand assets, ensuring cohesive design across platforms.